How to auto-post your online shop’s products to social media

Published 7 October 2026 · 3 min read

The SSS Social Posts page with posts that are published, scheduled and in draft

Point SSS Social at your online shop and it recognises product pages, then posts each product with its own photographs and price on the schedule you set.

Every product page is read again just before its post goes out, so an item that has sold out is paused instead of advertised. Here is how to set it up.

Watch the walkthrough

Before you start

The address of your shop: a collection or category page, or a single product page.
Product pages that publish their price and photos in the standard way online shops do. Shopify and WooCommerce do this by default.
A connected account to post to — see how to connect your social accounts.

Step by step

Step 1: Add the shop under Websites

Open Websites and enter a collection page or a product page from your shop. SSS Social reads it and, when it finds products, sets the website up as a shop. There is no special mode to pick.

The Websites page with a blog connected through its feed, showing what has posted and what is waiting — Websites — where a blog or shop is connected.

Step 2: Check what it found

The preview shows the products it recognised, with their price and photos. That is what each post will be built from.

Step 3: Choose where and when

Tick the accounts that should receive the posts, then choose the posting days, how many posts a day, and whether to start from the newest or the oldest product.

Step 4: Decide what each post says

Each post is built from the product’s own photographs, with its price. The price is never invented: it is printed exactly as your product page states it.

Step 5: Decide what happens when a product sells out

Under When a product is out of stock, choose Don’t post it — pause and ask me or Post it anyway. A paused post waits for you: resume it when the item is back in stock, or skip it.

Step 6: Add product videos if you want them

Turn on video and each product also becomes a short video built from its own photographs, with the price on the last frame — ready for Reels, TikTok and YouTube.

Generate videos — paste a page, choose the look, download the video.

Step 7: Review and save

Check the summary and save. Review each post before it goes out is ticked by default, so you approve each product post before it is published. New products then appear on your Calendar as they are found.

The Calendar showing scheduled and published posts in a month view — The Calendar — a month of queued, published and failed posts.

Tips

Keep stock status accurate on your shop — that is what the check just before posting reads.
Clear, well-lit product photos make better posts and better videos. The first photo leads the post.
Choose oldest first to work steadily through an existing catalogue, newest first to promote new arrivals.

Frequently asked questions

Which online shops work with SSS Social?

Any shop whose product pages publish standard product information: price, currency, availability and photos. Shopify and WooCommerce do this by default, and many other shop systems do too.

Will SSS Social advertise a product that has sold out?

Not if you choose to pause sold-out items. Each product page is read again just before its post goes out, and a sold-out item is paused until you resume or skip it.

Where does the price in the post come from?

From your product page, exactly as it is written there. SSS Social never makes up or rounds a price.

The illustrated version is section 7 of the guide: Put your shop on autopilot.

Get started

Create a free account and let your shop’s products post themselves.

Create your free account

SSS Social is operated by SSS Trading. Contact: admin@ssstrading.site